I’m a brand-builder, creative director and founder of the international branding agency, natie. I’ve lived in Hong-Kong, London, Tel Aviv, New York and Boston and have judged one or two of advertising’s finest global competitions, including The One Show. With a career that spans over 20 years, I learnt from the best at BBDO and Ogilvy and Mather in NYC, Arnold Worldwide in Boston, and I was the Executive Creative Director of TBWA Digital in Tel Aviv.
I made the viral video “I’m That Jew” which has been seen over 10 million times on various platforms, and was invited to talk at TEDx about why I created it. I’m also behind The 5 Percent Club and am a founding chapter member of Entrepreneur’s Organization, Israel.
To deliver an impactful brand, you can’t just design something ‘cool’ with some catchy language. Companies need to dig deep, do some soul searching and get their story right. For those who take it seriously, the ROI is huge. And they’re the ones I love working with.
I’ve built authentic brands in Start-Up Nation for the likes of Medisafe, Nutrino, Valtech, Kryon, Signals Analytics, Elma, Asserson, Waterlogic and Sightec. And Google, Apple, Facebook + YouTube? Sure. I’ve worked with them, too. Branding is a beautiful craft. I’m glad it’s mine.
Online courses, workshops and events are all very well. But to forge ahead with your business needs, sometimes you just want some guidance and advice that’s super-specific to you. In those cases, there’s just no substitute for some good old one-on-one mentorship.
I provide consulting and support for companies, large and small – from VCs looking to nurture their start-ups, all the way to corporations who’ve asked me to work side-by-side with their in-house marketing teams. If that sounds good to you, reach out and let’s chat.
I’ve spoken at conferences and events across the States and Europe from NYC, Boston, Berlin and Barcelona to Budapest, Jerusalem and Zurich. I’ve given a talk at TEDx, as well. The truth is, I feel pretty comfortable in front of a crowd. Always have.
Whether talking to seasoned entrepreneurs about the importance of authenticity and differentiation in branding, or to professionals and students about how best to approach building brands, I’ve got something to say. Usually with an a-ha moment up my sleeve.
Around four years ago, I created a 6-minute video celebrating an immeasurable love for my culture and heritage, underscoring the depth and breadth of Jewish people. It was titled “I’m That Jew”. It went viral and has since been seen over 10 million times by viewers around the world. I was honored to be invited to TEDx Zuribërg to give a talk on why I made it.
A few years ago, the international team at Entrepreneur’s Organization flew over to Tel Aviv to interview me for a special edition end-of-year Project Octane feature. (And to be on the cover of their magazine.) In both their magazine publication and this video, I discuss the role authenticity plays in my life, my business and the brand-building process.
WHU: New Ventures, Innovation and Learning in Tel Aviv
Inc.: Polish your personal brand but definitely DON'T create it.
Forbes: The latest generation is adamant that employers operate honorably
Viola Ventures: Here’s how to create a great one that’s current and built to last
EO Octane Magazine: They crazily put me on the cover and made me the featured story
Octane Magazine: How a blog post led to a viral video and a TEDx talk
Quartz: At first life without a smartphone was terrifying. Then it was beautiful.
The One Club: Eitan is honored to be part of the jury for the prestigious One Show
Viola Ventures: What startups should know about marketing to a foreign audience
The Successful Pitch: With John Livesay about billion dollar exits and branding
From The Grapevine: How The 5 Percent club inspires celebrating your true self
Metro Opinion: 'The video which perfectly explains what it is to be a Jew today'
The Jewish Chronicle: Creator of viral video 'I'm That Jew' gives TED talk
Israel21c: Company introduces Phree, a revolutionary new mobile input device
Chicks on the Right: Interviews, podcast and more with these unique women
Museum of the Jewish People: Featured work on the lobby wall of Beit Hatfutsot
Breaking In: Leading creatives show how to build a portfolio that'll get you hired
The New York Times: A pro bono campaign from NYC to help end child sex
Eitan effectively managed everyone on the team (including me) to help us figure out what we wanted our brand to be. He really delivered something we were thrilled with.
He's a writer's writer with an instinctive understanding of how to connect with people through digital media, and he never fails to do so. Brilliantly. And, for what it's worth, he's a great person to work with.
Eitan has a vibrant, active mind, as many in advertising do, but where Eitan stands apart is in his situational awareness. He isn't simply educated, but truly aware, of vital currents in the world that influence and tailor his work.
Eitan's work has an emotional core and he focuses on connection rather than marketing. Given the choice, I'd work with him on every project that came my way.
Eitan was a true partner that got to know us inside-out. He helped us articulate our vision precisely with painstakingly crafted words and exceptionally high-caliber design.
Eitan made me want to be a better creative.
Eitan leads a creative team with such a truly global outlook to strategy, branding and marketing. We're delighted with our brand and couldn't have picked a better agency to work with.
Eitan did an outstanding job in transforming the image, brand, look, websites and story of our company. He's a hard worker, is super-talented, and delivers on his promises.
Need some expert branding advice for your business? Interested in a speaking engagement for your company or organization? Tell me a bit about what you’re looking for and we’ll take it from there.