I’m a brand-builder and the founder of the international Natie Branding Agency. I’ve lived in Hong-Kong, London, Tel Aviv, New York and Boston and have been a judge in advertising’s finest competition, The One Show. I learned from the best at BBDO and Ogilvy and Mather in NYC, Arnold Worldwide in Boston, and I was the ECD of TBWA Digital in Tel Aviv.

I created “I’m That Jew“, a viral video that’s been seen over 10 million times on various platforms and gave a TEDx talk about why I created it. I’m also the co-creator of She’s that Woman, founded The 5 Percent Club and am a founding chapter member of Entrepreneur’s Organization, Israel.


To deliver an impactful brand, you can’t just design something ‘cool’ with some catchy language. Companies need to dig deep, do some soul searching and get their story right. For those who take it seriously, the ROI is huge. And they’re the ones I love working with.

I’ve built authentic brands in Start-Up Nation for the likes of Medisafe, Nutrino, Valtech, Kryon, Signals, Elma, Asserson, Waterlogic and Sightec. Google, Apple, Facebook + YouTube? Sure. I’ve worked with them, too. Branding is a beautiful craft. I’m glad it’s mine.


Online courses, workshops and events are all very well. But to forge ahead with your business needs, sometimes you just want some guidance and advice that’s super-specific to you. In those cases, there’s just no substitute for some good old one-on-one mentorship.

I provide consulting and support for companies, large and small – from VCs looking to nurture their start-ups, all the way to corporations who’ve asked me to work side-by-side with their in-house marketing teams. If that sounds good to you, reach out and let’s chat.


I’ve spoken at conferences and events across the States and Europe from NYC, Boston, Berlin and Barcelona to Budapest, Jerusalem and Zurich. I’ve given a talk at TEDx, as well. The truth is, I feel pretty comfortable in front of a crowd. Always have.

Whether talking to seasoned entrepreneurs about the importance of authenticity and differentiation in branding, or to professionals and students about how best to approach building brands, I’ve got something to say. Usually with an a-ha moment up my sleeve.


Around four years ago, I created a 6-minute video celebrating an immeasurable love for my culture and heritage, underscoring the depth and breadth of Jewish people. It was titled “I’m That Jew”. It went viral and has since been seen over 10 million times by viewers around the world. I was honored to be invited to TEDx Zuribërg to give a talk on why I made it.


I created this with my friend Dana Satterwhite to express our deep admiration and unwavering respect for all women. Our hope was, and still is, that with all the division between people right now, maybe this simple message honoring all women is one everyone can get behind – together. To all women who have ever walked the Earth, this is for you on behalf of all men who feel as we do: We see you. We hear you. We respect you. We thank you. We revere you.

A few years ago, the international team at Entrepreneur’s Organization flew over to Tel Aviv to interview me for a special edition end-of-year Project Octane feature. (And to be on the cover of their magazine.) In both their magazine publication and this video, I discuss the role authenticity plays in my life, my business and the brand-building process.




For Variety Entertainment

For Variety Magazine: My article on why Eden Alene is the Israel you don't know about.

Disruptor Podcast

Disrupting Entrepreneurship: Eitan joins Snoop Dogg, Maria Shriver and Rob Schwartz.

From Anywhere in the World

Remote: Eitan talks about how technology and culture help to create world-class brands.

2 Men and Every Woman

Entrepreneurs' Organization: An interview with Eitan on why 'She's that woman'.

We Are The City

HeForShe: Supporting women in the workplace just feels right, of course.

Guy Spier Podcast

Conversations: Interviewed by esteemed investor, author and friend.

Emerson College Interview

Emerson College: An honor to be interviewed on Emerson's podcast after all these years.

WHU Master Program

WHU: New Ventures, Innovation and Learning in Tel Aviv

A no-bullsh**t interview

Inc.: Polish your personal brand but definitely DON'T create it.

Authentic leadership today

Forbes: The latest generation is adamant that employers operate honorably.

Brands don’t just happen

Viola Ventures: Here’s how to create a great one that’s current and built to last

The brand truth is everything

EO Octane Magazine: They crazily put me on the cover and made me the featured story

Personal truth goes viral

Octane Magazine: How a blog post led to a viral video and a TEDx talk

Hijacked by my smartphone

Quartz: At first life without a smartphone was terrifying. Then it was beautiful.

Juror for One Show

The One Club: Honored to be part of the jury for the prestigious One Show.

Lost in translation

Viola Ventures: What startups should know about marketing to a foreign audience.

A billion dollars later

The Successful Pitch: With John Livesay about billion dollar exits and branding.

Express yourself right here

From The Grapevine: How The 5 Percent club inspires celebrating your true self.

Review of I’m That Jew

Metro Opinion: 'The video which perfectly explains what it is to be a Jew today'.

Showing pride in public

The Jewish Chronicle: Creator of viral video 'I'm That Jew' gives TED talk.

Make the world your paper

Israel21c: Company introduces Phree, a revolutionary new mobile input device.

Chicks on the Right

Chicks on the Right: Interviews, podcast and more with these unique women.

Exhibition at the museum

Museum of the Jewish People: Featured work on the lobby wall of Beit Hatfutsot.

Breaking In

Breaking In: Leading creatives show how to build a portfolio that'll get you hired.

More than cinema

The New York Times: A pro bono campaign from NYC to help end child sex.


He's a writer's writer with an instinctive understanding of how to connect with people through digital media, and he never fails to do so. Brilliantly. And, for what it's worth, he's a great person to work with.

Carl Loeb, Creative Director


Eitan's work has an emotional core and he focuses on connection rather than marketing. Given the choice, I'd work with him on every project that came my way.

Jiffy Iuen, CEO and Founder

Frank Collective

Eitan effectively managed everyone on the team (including me) to help us figure out what we wanted our brand to be. He really delivered something we were thrilled with.

Heather Kaufman, Co-founder

Full Circle Brands

Eitan has a vibrant, active mind, as many in advertising do, but where Eitan stands apart is in his situational awareness. He isn't simply educated, but truly aware, of vital currents in the world that influence and tailor his work.

Shane Hutton, Founder

Arcana Academy

Eitan made me want to be a better creative.

Arturo Aranda, Global Executive Creative Director

MRM/ McCann

Eitan was a true partner that got to know us inside-out. He helped us articulate our vision precisely with painstakingly crafted words and exceptionally high-caliber design.

Roy Shmuel, CEO


Eitan did an outstanding job in transforming the image, brand, look, websites and story of our company. He's a hard worker, is super-talented, and delivers on his promises.

Jeremy Ben David, Group CEO


Eitan leads a creative team with such a truly global outlook to strategy, branding and marketing. We're delighted with our brand and couldn't have picked a better agency to work with.

Melanie Braunold, Director of Investor Relations

Israel Infrastructure Fund


Need some expert branding advice for your business? Interested in a speaking engagement for your company or organization? Tell me a bit about what you’re looking for and we’ll take it from there.