Eitan Chitayat | Brand Builder | Consultant | Speaker
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Eitan Chitayat

Brand-Builder | Creative Director

I’m a brand-builder, creative director and founder of the international Natie Branding Agency. I’ve lived in Hong-Kong, London, Tel Aviv, New York and Boston and have judged one or two of advertising’s finest global competitions, including The One Show. With a career that spans over 20 years, I learned from the best at BBDO and Ogilvy and Mather in NYC, Arnold Worldwide in Boston, and I was the Executive Creative Director of TBWA Digital in Tel Aviv.

I made the viral video “I’m That Jew” which has been seen over 10 million times on various platforms and was invited to talk at TEDx about why I created it. I’m also behind The 5 Percent Club and am a founding chapter member of Entrepreneur’s Organization, Israel.

Brand Expert

To deliver an impactful brand, you can’t just design something ‘cool’ with some catchy language. Companies need to dig deep, do some soul searching and get their story right. For those who take it seriously, the ROI is huge. And they’re the ones I love working with.

I’ve built authentic brands in Start-Up Nation for the likes of Medisafe, Nutrino, Valtech, Kryon, Signals, Elma, Asserson, Waterlogic and Sightec. Google, Apple, Facebook + YouTube? Sure. I’ve worked with them, too. Branding is a beautiful craft. I’m glad it’s mine.


Online courses, workshops and events are all very well. But to forge ahead with your business needs, sometimes you just want some guidance and advice that’s super-specific to you. In those cases, there’s just no substitute for some good old one-on-one mentorship.

I provide consulting and support for companies, large and small – from VCs looking to nurture their start-ups, all the way to corporations who’ve asked me to work side-by-side with their in-house marketing teams. If that sounds good to you, reach out and let’s chat.


I’ve spoken at conferences and events across the States and Europe from NYC, Boston, Berlin and Barcelona to Budapest, Jerusalem and Zurich. I’ve given a talk at TEDx, as well. The truth is, I feel pretty comfortable in front of a crowd. Always have.

Whether talking to seasoned entrepreneurs about the importance of authenticity and differentiation in branding, or to professionals and students about how best to approach building brands, I’ve got something to say. Usually with an a-ha moment up my sleeve.

Speaking at

Around four years ago, I created a 6-minute video celebrating an immeasurable love for my culture and heritage, underscoring the depth and breadth of Jewish people. It was titled “I’m That Jew”. It went viral and has since been seen over 10 million times by viewers around the world. I was honored to be invited to TEDx Zuribërg to give a talk on why I made it.



Special Feature

A few years ago, the international team at Entrepreneur’s Organization flew over to Tel Aviv to interview me for a special edition end-of-year Project Octane feature. (And to be on the cover of their magazine.) In both their magazine publication and this video, I discuss the role authenticity plays in my life, my business and the brand-building process.


Media and Press

  • Conversations: Interviewed by esteemed investor, author and friend.

  • Emerson College: An honor to be interviewed on Emerson's podcast

  • WHU: New Ventures, Innovation and Learning in Tel Aviv

  • Inc.: Polish your personal brand but definitely DON'T create it.

  • Forbes: The latest generation is adamant that employers operate honorably

  • Viola Ventures: Here’s how to create a great one that’s current and built to last

  • EO Octane Magazine: They crazily put me on the cover and made me the featured story

  • Octane Magazine: How a blog post led to a viral video and a TEDx talk

  • Quartz: At first life without a smartphone was terrifying. Then it was beautiful.

  • The One Club: Eitan is honored to be part of the jury for the prestigious One Show

  • Viola Ventures: What startups should know about marketing to a foreign audience

  • The Successful Pitch: With John Livesay about billion dollar exits and branding

  • From The Grapevine: How The 5 Percent club inspires celebrating your true self

  • Metro Opinion: 'The video which perfectly explains what it is to be a Jew today'

  • The Jewish Chronicle: Creator of viral video 'I'm That Jew' gives TED talk

  • Israel21c: Company introduces Phree, a revolutionary new mobile input device

  • Chicks on the Right: Interviews, podcast and more with these unique women

  • Museum of the Jewish People: Featured work on the lobby wall of Beit Hatfutsot

  • Breaking In: Leading creatives show how to build a portfolio that'll get you hired

  • The New York Times: A pro bono campaign from NYC to help end child sex

Pats on the back

Get in touch
and let’s talk

Need some expert branding advice for your business? Interested in a speaking engagement for your company or organization? Tell me a bit about what you’re looking for and we’ll take it from there.

You know what to do