I’m a brand-builder and the founder of the international Natie Branding Agency. I’ve lived in Hong-Kong, London, Tel Aviv, New York and Boston and have been a judge in advertising’s finest competition, The One Show. I learned from the best at BBDO and Ogilvy and Mather in NYC, Arnold Worldwide in Boston, and I was the ECD of TBWA Digital in Tel Aviv.
I created “I’m That Jew“, a viral video that’s been seen over 10 million times on various platforms and gave a TEDx talk about why I created it. I’m also the co-creator of She’s that Woman, founded The 5 Percent Club and am a founding chapter member of Entrepreneur’s Organization, Israel.