April 18, 2021

Carl Loeb Vice President, Salesforce Global Brand


“As you nurture your career and thinking about your next moves, make sure you’re going where you’re wanted and that you’re taking your job for all the right reasons, your happiness being first and foremost.”

Carl Loeb and I go way back. Now at Salesforce, we met on the Volkswagen account at Arnold Worldwide many years ago.

He’s been creating brand communications for over 30 years, and he’s one of the most talented people I know in the business.

At Salesforce, he leads the Brand Creative Center of Excellence and oversees global brand awareness campaigns and the development of global guidelines and standards.

Before landing there he created ad campaigns, yes, for Volkswagen. But also for Microsoft, Converse, Mens Journal, Cantor Fitzgerald, and more. His work has won multiple awards, in multiple years, for multiple clients. Citations include the Cannes Lions, One Show, Communication Arts, Art Director’s Club, Effie, MPA Kelly Awards, Archive and Radio Mercury Awards.

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