That’s my name. And don’t you forget it.
We’ve all had to name something at one point or another. A pet. Maybe a child. A new venture. Names are funny – when they’re right, it’s hard to imagine something or someone being called anything else. We tend to grow into or grow accustomed to a name until we can’t imagine them being something...
It’s not just you
The one question that’s almost always answered with a lie. It’s “How are you doing?” I’ll be honest: I’ve been feeling a little uninspired of late. Not depressed. Not feeling sorry for myself. Not ungrateful for all that I have. Just a little bored. We’ve had two of our best years ever at my company, Natie...
Aim High
I’d like to think that at Natie Branding Agency we offer the kind of brand strategy and creative work that our clients can’t really get anywhere else. And in most cases, that’s true. What we deliver is unique to us. How we do it, too. The personal touch. The attention to detail. But from talking to my colleagues in this business over the...
How to harness the power of togetherness and why it can help you
Yes, let’s. I love the Powerpuff Girls. Always have. Always will. But this article isn’t about them. Well, maybe indirectly. It’s about that little apostrophe in the word let’s and what it represents. It stands for the letter “u”. Sure, you already know that. But I’d like to emphasize the point. “Yes, let’s” = “Yes, let us.”...
She’s That Woman
This piece expresses our deep respect and admiration for women – all women. Mothers. Sisters. Daughters. Wives. Heads of households. Heads of state. Executives. Pioneers. Thought leaders. Essential workers. Activists. Entrepreneurs. Problem solvers. Engineers. Athletes. Performers. Educators. Authors. Artists. Moguls. Scientists. Sociologists. Physicians. Economists. First responders. The list doesn’t stop. We created it for no...
Don’t Give Up
Meet Lior Raz. You might know Lior as the creator and actor behind the incredibly successful show Fauda by yes Studios. But this is him before it. Before all that success. Lior and I have been colleagues in the communication field for years and this photo was taken a long time ago. 9 years, in fact, when he...
Why You Definitely Should NOT Create a Personal Brand
Wait, what? You shouldn’t have a personal brand? On the contrary. Having a personal brand is really important for how people present themselves today. There are those who want to know who you are before they get in touch. Maybe a potential client, employer or employee. Someone from the media, a vendor or investor. A...
Every son has a father. Every father has a story.
I wanted to capture his on film. So years ago, I asked if he’d be willing to tell his life story on camera. He agreed and for a couple of days he dived deep into stories of his life. What I found most fascinating was his recalling his formative years. The very beginning – of...
Rebranding’s a bitch. Here’s why you need to do it.
One of the things we occasionally have to do here at natie is follow our own advice. We have to take what we usually advise clients to do with their brand and apply the same approach to ours. It’s challenging – a little like the physician who has himself as a patient. When we’re evaluating a brand,...
6 Steps To Take To Make Sure Your Brand Is Both Current And Built To Last
People don’t love companies. People love brands – big difference. Think about a brand you love. What do you love about it? It’s probably a hard thing to put your finger on because a brand is very much like a personality. It’s the sum total of a lot of different attributes, all of which, when...