December 2, 2021

Aim High

I’d like to think that at Natie Branding Agency we offer the kind of brand strategy and creative work that our clients can’t really get anywhere else. And in most cases, that’s true. What we deliver is unique to us. How we do it, too. The personal touch. The attention to detail. But from talking to my colleagues in this business over the...

June 1, 2021

How to harness the power of togetherness and why it can help you

Yes, let’s. I love the Powerpuff Girls. Always have. Always will. But this article isn’t about them. Well, maybe indirectly. It’s about that little apostrophe in the word let’s and what it represents. It stands for the letter “u”. Sure, you already know that. But I’d like to emphasize the point. “Yes, let’s” = “Yes, let us.”...

March 2, 2020

She’s That Woman

This piece expresses our deep respect and admiration for women – all women. Mothers. Sisters. Daughters. Wives. Heads of households. Heads of state. Executives. Pioneers. Thought leaders. Essential workers. Activists. Entrepreneurs. Problem solvers. Engineers. Athletes. Performers. Educators. Authors. Artists. Moguls. Scientists. Sociologists. Physicians. Economists. First responders. The list doesn’t stop. We created it for no...

February 20, 2020

Don’t Give Up

Meet Lior Raz. You might know Lior as the creator and actor behind the incredibly successful show Fauda by yes Studios. But this is him before it. Before all that success. Lior and I have been colleagues in the communication field for years and this photo was taken a long time ago. 9 years, in fact, when he...

September 28, 2019

Why You Definitely Should NOT Create a Personal Brand

Wait, what? You shouldn’t have a personal brand? On the contrary. Having a personal brand is really important for how people present themselves today. There are those who want to know who you are before they get in touch. Maybe a potential client, employer or employee. Someone from the media, a vendor or investor. A...

August 11, 2019

Every son has a father. Every father has a story.

I wanted to capture his on film. So years ago, I asked if he’d be willing to tell his life story on camera.  He agreed and for a couple of days he dived deep into stories of his life. What I found most fascinating was his recalling his formative years. The very beginning – of...

May 16, 2019

Rebranding’s a bitch. Here’s why you need to do it.

One of the things we occasionally have to do here at natie is follow our own advice. We have to take what we usually advise clients to do with their brand and apply the same approach to ours. It’s challenging – a little like the physician who has himself as a patient. When we’re evaluating a brand,...

June 15, 2017

6 Steps To Take To Make Sure Your Brand Is Both Current And Built To Last

People don’t love companies. People love brands – big difference. Think about a brand you love. What do you love about it? It’s probably a hard thing to put your finger on because a brand is very much like a personality. It’s the sum total of a lot of different attributes, all of which, when...

May 21, 2017

The right brand story to the right audience is powerful medicine. By Eitan Chitayat.

As founder and creative director of the natie Branding Agency, I’ve worked with companies in industries ranging from jewelry and fashion to biotechnology and data intelligence. And though their products, visions and goals were quite different, they all had one thing in common: they all needed a story. (Which is something you can say about every company...

September 10, 2016

For Bill.

Every year around 9/11, I post this short animation which I created years ago. I made it for someone I worked with briefly back in the day – long enough for me to be able to call him a friend. I was a copywriter and he was a producer. We worked, we kidded around, ate...