The Day the Bubble Burst
Once upon a time, in a town filled with wonderful people, there lived a boy who was the most wonderful – and his name was Ben. Ben was known for his kindness and love for outdoor activities. He enjoyed playing in the park, riding his bike, and exploring the world around him. Ben had lots...
The Day it Stopped Being Fun
Once upon a time, there was a little boy named Tom. Tom was a very curious and creative boy who loved to learn new things. He loved to think things up on his own or with friends and make them. Create them. His imagination was known for being the talk of the town he lived...
The Day He Ditched His Distractions
Once upon a time, in Spotlight Town, there lived a boy named Dana. He was a kind-hearted and observant young lad who always paid attention to his surroundings. One morning, as Dana was waiting at the bus stop, he noticed a peculiar character waiting next to him. He was about to tell him his shoelaces...
For the Kids
I’m concerned. My 10-year-old son just got a homework assignment. He had to take a character from one of the books that he had been given to read as an assignment and write a page full of questions that he’d like to ask that character. After three or four pretty basic questions like what’s the...
The Joy List
It’s a new year soon. And as I look forward, I’m also looking back. Not to this past year but to quite a few years ago. Five, in fact. And there’s something from that time that I want to share. I’d just come off one of our most successful years Natie, my branding agency. We’d completed...
That’s my name. And don’t you forget it.
We’ve all had to name something at one point or another. A pet. Maybe a child. A new venture. Names are funny – when they’re right, it’s hard to imagine something or someone being called anything else. We tend to grow into or grow accustomed to a name until we can’t imagine them being something...
It’s not just you
The one question that’s almost always answered with a lie. It’s “How are you doing?” I’ll be honest: I’ve been feeling a little uninspired of late. Not depressed. Not feeling sorry for myself. Not ungrateful for all that I have. Just a little bored. We’ve had two of our best years ever at my company, Natie...
Aim High
I’d like to think that at Natie Branding Agency we offer the kind of brand strategy and creative work that our clients can’t really get anywhere else. And in most cases, that’s true. What we deliver is unique to us. How we do it, too. The personal touch. The attention to detail. But from talking to my colleagues in this business over the...
How to harness the power of togetherness and why it can help you
Yes, let’s. I love the Powerpuff Girls. Always have. Always will. But this article isn’t about them. Well, maybe indirectly. It’s about that little apostrophe in the word let’s and what it represents. It stands for the letter “u”. Sure, you already know that. But I’d like to emphasize the point. “Yes, let’s” = “Yes, let us.”...
She’s That Woman
This piece expresses our deep respect and admiration for women – all women. Mothers. Sisters. Daughters. Wives. Heads of households. Heads of state. Executives. Pioneers. Thought leaders. Essential workers. Activists. Entrepreneurs. Problem solvers. Engineers. Athletes. Performers. Educators. Authors. Artists. Moguls. Scientists. Sociologists. Physicians. Economists. First responders. The list doesn’t stop. We created it for no...
Don’t Give Up
Meet Lior Raz. You might know Lior as the creator and actor behind the incredibly successful show Fauda by yes Studios. But this is him before it. Before all that success. Lior and I have been colleagues in the communication field for years and this photo was taken a long time ago. 9 years, in fact, when he...
Why You Definitely Should NOT Create a Personal Brand
Wait, what? You shouldn’t have a personal brand? On the contrary. Having a personal brand is really important for how people present themselves today. There are those who want to know who you are before they get in touch. Maybe a potential client, employer or employee. Someone from the media, a vendor or investor. A...
Every son has a father. Every father has a story.
I wanted to capture his on film. So years ago, I asked if he’d be willing to tell his life story on camera. He agreed and for a couple of days he dived deep into stories of his life. What I found most fascinating was his recalling his formative years. The very beginning – of...
Rebranding’s a bitch. Here’s why you need to do it.
One of the things we occasionally have to do here at natie is follow our own advice. We have to take what we usually advise clients to do with their brand and apply the same approach to ours. It’s challenging – a little like the physician who has himself as a patient. When we’re evaluating a brand,...
6 Steps To Take To Make Sure Your Brand Is Both Current And Built To Last
People don’t love companies. People love brands – big difference. Think about a brand you love. What do you love about it? It’s probably a hard thing to put your finger on because a brand is very much like a personality. It’s the sum total of a lot of different attributes, all of which, when...
The right brand story to the right audience is powerful medicine. By Eitan Chitayat.
As founder and creative director of the natie Branding Agency, I’ve worked with companies in industries ranging from jewelry and fashion to biotechnology and data intelligence. And though their products, visions and goals were quite different, they all had one thing in common: they all needed a story. (Which is something you can say about every company...
For Bill.
Every year around 9/11, I post this short animation which I created years ago. I made it for someone I worked with briefly back in the day – long enough for me to be able to call him a friend. I was a copywriter and he was a producer. We worked, we kidded around, ate...
To me? Nothing matters more.
When I became a father a few years ago, I made a decision to be present and not miss out on any precious moments with my kids if I could help it. I didn’t want to miss a thing. Sure, there are business sacrifices I’ve made because of this decision. Quite a few of them....
That wouldn’t want to be anyone else Jew
This has been simmering with me for a while. And I’ve been wondering when would be the right time to let it out. The time is now. Last year, after the Charlie Hebdo massacre went down in France, radical Islamic terrorists entered a kosher supermarket and gunned down innocent Jewish shoppers who were just...
Surviving the 2004 Tsunami
10 years ago i was on a boat with my family right in the middle of the andaman sea when the earth violently cracked open off the west coast of sumatra, indonesia and calm waters became a vile beast. at 9.3 on the richter scale, the whole world shifted under its power, terrifying waves of up to 30 meters...
Pay the Writer. By Eitan Chitayat.
Fellow creatives and people seeking creative services, take a look at Harlan Ellison’s (brilliant) rant about ’Paying the writer’. In true Ellison style, he’s refreshingly blunt with no holds barred and makes a great point that can be extended to the our beloved branding and communication industry, not ’just’ the writers. He’s obviously got some...